Healthy Starts Here in 2025

Bringing families together with versatile, delicious and wholesome Turkey snacks and meals for any occasion.

The Campaign

The “Healthy Starts Here” campaign celebrates fresh starts often associated with a New Year, emphasizing turkey’s nutritional benefits for a balanced, healthier life as we enter 2025. From protein-rich lunches, energizing breakfast boosters, and delicious dinnertime meals, turkey fits seamlessly into any lifestyle to give your body what it needs so you can achieve your goals and resolutions. Discover new turkey recipes that add variety, flavour, and the nutritional benefits needed for your health and wellness to set yourself up for a spectacular year.

JANUARY 2025

BC Turkey #StartFreshWithHealthierChoices

This January, start the New Year with fresh, healthy turkey recipes. It can be daunting to look ahead at all of 2025 and wonder: How will I achieve all my goals over the next twelve months? Thankfully, one tool you can use throughout the year is more turkey in your diet!

For the first part of our 21/90 rule, focus on incorporating more turkey recipes into your diet to fuel your body with satisfying meals. When we eat well, we feel energized and ready to tackle our dreams.

FEBRUARY 2025

BC Turkey #HeartHealth & #SupportLocal

All across Canada February is Heart Month, a time to discuss the importance of cardiovascular health—and one way to improve our wellbeing is incorporating more turkey in your diet! Make heart-healthy choices by incorporating more turkey into your weekly roster since turkey is lower in cholesterol than other proteins.

After all, when you feel well you’re better able to focus on friends, family, and romantic relationships—a great goal with Valentine’s Day around the corner.

MARCH 2025

BC Turkey #NutritionAwareness & #Balanced Living

As winter comes to a close, now is a great time to consider if you’re on track to meet the goals and resolutions you set up in January, or if you need to incorporate even more turkey into your kitchen. March is the perfect month to reinforce your health goals by focusing on the nutritional benefits of turkey and how it can lead to a healthier, balanced life.

We also come to the final stretch of our 21/90 day rule and start seeing the fruits of our labour. If you’ve been focused on all the ways turkey can improve your mood, health, and overall wellness, then the flowers aren’t the only ones to bloom this March.

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