Local Roots

Returning to our foundations by focusing on local agriculture, Canadian pride, summertime fun, and delicious, healthy turkey meals and snacks.

The Campaign

This Summer, Let’s Return to Our #LocalRoots.

Our campaign celebrates summer by emphasising Canadian pride, local flavours, and seasonal wellness with locally-sourced, healthy turkey products! After a busy first half of the year, now is the time to reconnect with ourselves and our roots, traveling home for summertime visits, spending quality moments with family and friends, and returning to our foundations. So this season let’s get outside, bust out our grills, and feel more like ourselves again while enjoying turkey meals with those who matter most.

JULY 2025

Canadian Pride & Seasonal Flavours

With the summer heat warming up our province, let’s celebrate this beloved season by grilling up some delicious, healthy turkey snacks and meals! When you choose local turkey products, you not only help out local Canadian farmers, but you also support BC’s agricultural sector. With Canada Day kicking off the month, let’s also focus on all the cultures, cuisines, and flavours that only add to our country and our #LocalRoots!

This month we invite you to focus on seasonal flavours and ways to elevate your weekly meals with turkey and fresh, local ingredients. Follow along as we unroll the perfect lineup of grilling recipes, work with local content creators, and enjoy the start of a truly great summer!

AUGUST 2025

Back-to-School & Local Partnerships

End of summer means soaking up as much sunshine as possible, especially as we prepare for the back-to-school season! This month, we’re all about enjoying your backyard barbecue with delicious turkey meals and snacks, and focusing on fresh, seasonal ingredients that come from our local farmers. Now is also a time to strengthen our #LocalRoots by reconnecting with your loved ones for those few final weeks of vacation, fostering ongoing local partnerships across our province, and celebrating the best of BC.

For all of August, follow along as we release ongoing grill recipes, back-to-school meal prep ideas and tips, as well as content from our Farmer Video Series! We are also very honoured to get to work with programs like BC Agriculture in the Classroom and provincial chains such as Bin4 Burger + Lounge.

SEPTEMBER 2025

Seasonal Wellness & Food Literacy

As summer comes to a close this month, let’s remember how to protect our heath and wellness, and the importance of food literacy. The back-to-school and back-to-work season can take a toll on all of us, both physically thanks to changing temperatures, and mentally with new stressors after the summertime fun. So prepare yourself and your family the best you can with healthy, nutritious turkey meals and snacks for all of September!

A big part of raising healthy eaters is teaching food literacy early on and letting our children grow in an environment that supports fresh, local produce. When it comes to the autumn season, farmers all across the province are hard at work securing their crops and animals to feed us throughout the colder months, making now the perfect time to stay connected to our #LocalRoots and learn more about food, nutrition, and where it all comes from! This is how we build a healthy life.

Join the Table

Sign up for our e-newsletter to receive monthly turkey recipes, learn more about BCTurkey, and be the first to know about exciting contests, promotions, and more! Join our community and bring turkey into your everyday meals with delicious ideas and tips delivered straight to your inbox.